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Thursday 2 September 2010  
Moderator Commercialisation
- Jacques Van Outryve (European Agricultural Journalist)
Moderator Research & Sustainable production
- Ann Schenk (Project leader - technological advisor at VCBT)
Start hour Activity
09:00 Opening
09:05 "Towards Sustainability in (protected) horticultural food production"
- Sjaak Bakker (DLO-BU manager at the Wageningen UR)
09:45 Parallel session 1: Research & Sustainable production
  1. "Research and breeding for strawberry quality traits; the example of the antioxydants compounds"
    - Philippe Chartier (is responsible for the breeding programme of Ciref)
  2. "Strawberry plant architecture: tray plant structure and programming"
    - Davide Neri (Associate Professor at the Polytechnic University of Marche (Ancona))
  3. "Soil disinfestation with non-chemical solutions in conventional strawberry production"
    - José Manuel López-Aranda (Director Centro IFAPA Churriana (Málaga))
Parallel session 2: Commercialisation
  1. "Food Safety"
    - Walter Steurbaut (Professor at the University of Ghent - member of the EFSA Scientific Panel on PPR (Plant health, plant protection products and their residues))
  2. "Breeding for natural plant resistance"
    - Alessio Martinelli (Technical director of CIV)
  3. Point of view decision makers & audience
11:00 Networking break, poster sessions and exhibition stands
11:45 Parallel session 3: Research & Sustainable production
  1. "Reduction of energy use by efficient cooling of strawberries: from Model Calculation to Implementation in a Commercial Greenhouse"
    - Frank Kempkes (Researcher Wageningen UR Greenhouse Horticulture dept. Greenhouse Technology)
  2. "Cyclic Lighting in Strawberry Greenhouse Cultivation: Sustainable Alternatives for the Incandescent Lamps"
    - Tom Van Delm (Head of strawberry research PCH)
Parallel session 4: Commercialisation
  1. Supply chain management - case 1
    - Øyvind Briså (Company Director of Bama Gruppen AS)
  2. Supply chain management - case 2
    - Peter Hostens (Managing Director UNIVEG Belgium)
  3. Supply chain management - case 3:
    "Sustainability" Think today about tomorrow!
    - Andreas Jung (Chairman Technical Committee ESBO -
    Managing Director Smurfit Kappa)
  4. Supply chain management - case 4
    - Peter Willems (C.E.O. at Euro Pool System)
13:00 Networking lunch
14:30 Parallel session 5: Research & Sustainable production
  1. Post harvest considerations
    - Elizabeth Mitcham (Director of Postharvest Technology Center at the University of California Davis)
  2. "New developments in strawberry flavour research"
    - Bart M. Nicolaï (Professor at K.U. Leuven)
Parallel session 6: Commercialisation
Sales and branding strategies
- Introduction: Kris Smet (Senior Vice President of Market Probe, Global Agriculture and Animal Health Research)
- Panel discussion: strawberry brands
  1. Hoogstraten®
    - Jan Engelen (Sales & Marketing Manager at Veiling Hoogstraten)
  2. Sant'Orsola
    - Sara Bellini (Marketing & Communication Manager at Sant'Orsola)
  3. The Greenery
    - Yvonne Geurten (Marketing & Communication Manager at The Greenery)
  4. Driscoll's
    - Theo Houwen (Managing Director of Driscoll's Europe)
  5. Total Produce
    - Ian Waller (Director Total Berry, Total Produce)
15:45 Keynote speaker – Trendwatcher
- Carl Rohde (Managing Director of The Science of Time and Trendwatcher of the year 2010)
16:30 Congress review
16:45 End of congress day 2
19:00 Gala dinner on a surprise location

PLEASE NOTE: THIS IS A PROVISIONAL PROGRAMME AND IS SUBJECT TO CHANGE. NAMES OF SPEAKERS AND PANELLISTS WILL BE CONFIRMED AS THEY BECOME AVAILABLE.


EU trio.be VCBT Katholieke universiteit Leuven VBT Proefcentrum Hoogstraten Veiling Zundert Veiling Hoogstraten