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Kris Smet has more than 15 years of experience in marketing research, specializing in the agricultural and horticultural sectors. His account and project management responsibilities cover diverse agricultural areas, including crop protection, fertilizers, seeds, machinery and equipment, horticulture, and animal health and nutrition. Kris has developed a broad range of skills in both qualitative and quantitative research across various countries and continents.
Kris has a degree in Applied Economics and Econometrics from the University of Antwerp and an MBA in Marketing from the Vlerick School for Management.
Prior to joining Market Probe, Kris held senior positions in marketing and marketing research for companies including AC Nielsen, Inbev and Yara. |
(Senior Vice President of Market Probe, 
