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Theo Houwen works for Driscoll's since September 2008 as Managing Director Europe. His mission is to build the Driscoll's brand on a European level. Driscoll's unique berries are only sold by Driscoll's and only under the Driscoll's brand. His last position before Driscoll's was Director Northern Europe for Bonduelle Food service. Here he worked for 10 years and he has accomplished a leading position with the strong Bonduelle brand in the European Food Channel. With his brand vision he has strong ambitions in the European fresh fruit business. |
(Managing Director of Driscoll's Europe)
